Bright was established in 2000 and has worked with companies such as BHP and Woodside for more than 17 years. It has verified information submitted by over 520,000 Australians working for more than 3,500 organisations.

Cited which is Australian-owned and employs over 50 people, was developed in 2016 as a dynamic, flexible compliance solution suited to all industries. Cited provides proof at work in sectors including health, education, construction, retail, aged care, hospitality, mining and mining services, transport and logistics and social services.

Trust the companies who trust us – See all clients


Why Cited is different

In recent years, people have lost trust in digital information. Cited aims to give companies assurance that the proof they require from people is truthful, and reassure individuals that their data is safe and in their control.

To achieve this, Cited leverages the most contemporary technology and data sources.

Blockchain seems to be everywhere in global commerce circles. It’s a way for two parties who don’t know each other to conduct an immutable or unalterable, verified transactions and works particularly well in circumstances where two parties seek to engage in financial transactions.

However, there is an alternative paradigm which operates much better when the currency is information and truth – Event Driven Architecture. EDA enables two parties to exchange information based on immutable events, rather than transactions. Why is this important? Because each time that truth is established, an event is created, meaning we can either lock down the truth when required or we trace the truth when it is edited/updated.

To build Cited as an incomparable source of truth, Bright has leveraged not only EDA but also biometrics and Application Programming Interfaces (APIs) to external sources of truth.

So when you need to know the truth, you can rely on Cited.

Bright People

Spearheaded by industry leaders, Petra Nelson and Declan Hoare, the Cited team comprises experienced developers, analysts, designers, testers and marketers.

Petra Nelson
Managing Director
BEd, Grad Dip ER

Petra and her business partner, Declan Hoare, bought into Bright in 2007 and have overseen the massive growth of the business. Prior to that, Petra was CEO of Australian executive search firm, Gerard Daniels, where she specialised in the oil and gas and mining Industries.

Petra is responsible for the management of Cited operations, governance & financial performance, identification of strategic opportunities for industry engagement, management of key client relationships and co-development of corporate strategy.


Declan Hoare
CFO and Co-Executive Director
BBus – Accounting, Chartered Accountant

Declan commenced his career with KPMG before spending 20 years in the field of HR-related technologies and business innovations. He has pioneered innovation in workforce technology applications for companies such as Woodside and BHP, developing solutions that slashed metrics relating to time to hire, non-compliance and mobilisation times.

Declan is responsible for identification and development of strategic opportunities, oversight and management of financial controls, co-development of corporate strategy and oversight and creation of research and development activities.


Derek Van Buren
General Manager Product Development
BSc Geology, Masters Computer IS & MBA

Derek started his career in the USA with Booze Hamilton and the Washington Post, before coming to Australia with SGS, one of the largest material inspection and verification companies in the world. Derek joined Bright in 2015 and is spearheading preparation of the organisation for international expansion.




Dale Wootton

Chief Sales Officer

Dale has worked for Bright for more than nine years. Prior to joining, he had a career in multinational recruitment agencies in the United Kingdom and Perth.